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Richard Thornton Richard Thornton

J12 Commercial Excellence Playbook — Sales Methodologies

A Sales Methodology is a framework that leads sales teams through a staged, repeatable process to win clients and close revenue. It is a statement of how you want to sell, forms part of your overall sales identity and DNA, and it sets out a repeatable process to improve sales velocity and conversion.

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Richard Thornton Richard Thornton

The Principles of Attracting and Retaining Top Talent

The J12 Commercial Excellence Playbook is designed in 10 parts covering how to build a sales organisation at seed stage, optimising customer acquisition, deep-dives into fostering a high-performing culture, as well as additional tools, templates and resources.

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